Alexandra Cella builds events, communities, and systems that make sense — for the people doing the work and the people showing up.

Based in Spain and working globally, she partners with ambitious brands to tighten strategy, elevate culture, and deliver impact — online, IRL, and in between. From artist-led projects to scaling scrappy tech ops, Alexandra’s background spans performance, social media, brand activations, and community management, with a strong instinct for turning chaos into clarity.

She brings energy and care to everything from launch campaigns to logistics — especially when the stakes are high and the team’s stretched. Her practice is rooted in curiosity, integrity, and the belief that good work should feel good.

The goal? Build systems that don’t just perform — but endure.